From a garage to a global market leader
50 years of WIESHEU: Over five decades, the company has developed from its humble beginnings into a world market leader for baking at the PoS. In the past year, the 480 employees achieved a turnover of 143 million euros. “WIESHEU is like a tree with strong roots, that has shown its strength during the past three years despite the difficult circumstances. With our power of innovation and our consistent focus on the needs of the users and the market, WIESHEU has a promising future,” says Marcus Gansloser, Managing Director of WIESHEU GmbH in the anniversary year.
From selling pre-owned butcher’s machines to the world’s largest manufacturer of in-store bakery ovens. This path did not seem be mapped out when Marga and Karlheinz Wiesheu founded the company in the garage of the farm in Burgstall-Neumühle. The close dialogue with customers, the ability to develop solutions based on users’ needs and the comprehensive range of services remain the DNA of WIESHEU to this day.
The first butcher’s oven with core temperature sensor and integrated water basin was developed in 1975. The principle of the EW/2PL pre-empted the idea of a combi-steamer. The founders realised early on that the smell of freshly prepared products in store is a cost-efficient and effective marketing tool to boost sales. The BK4 – the first oven with viewing pane for bakeries and butcher shops – was presented in 1980. With the launch of the pioneering combination of rack oven and convection oven, WIESHEU focused on in-store baking as its core competence from the mid 1980s – and with great success.
The pioneer of in-store baking set standards with products such as Euromat (1989), Minimat (1994), Dibas (2003) and innovations like the automatic defrosting process (ATV), Intelligent Baking Control (IBC) and ProClean self-cleaning system. This established WIESHEU as a market leader in Germany and on the international market.
In the anniversary year, the WIESHEU Group developed further not only with WIESHEU GmbH, but also strengthened its market position for the future by integrating WACHTEL ABT GmbH and WINNOVATION GmbH.
Figures, dates, facts
Managing Director: Marcus Gansloser
Turnover: 143 million euros
Production: Großbottwar, Wolfen
Companies: France, Poland and Spain
1973: Founded in Burgstall-Neumühle
1975: Launch of the EW/2PL – the first convection oven for butcher’s shops
1980: Development of the BK4, the first oven with viewing pane for bakeries and butcher shops
1982: Relocation to Affalterbach
1984: Launch of the combination rack oven and convection oven
1988: 25 years of WIESHEU
1989: Launch of the Minimat convection oven
1991: Founding of WIESHEU Wolfen GmbH
1996: Patent for the cascade steam system, development of the ProClean self-cleaning system
1998: Introduction of halogen lighting in the door frame of the oven
2000: Introduction of the graphical program guide
2002: Introduction of triple glazed oven doors
2003: Introduction of Dibas with a door that slides sideways into the housing
2004: Presentation of the first intelligent controller
2005: Development of loading systems
2006: Presentation of STIR heating technology
2008: Founding of a company in Poland
2011: Launch of the Wnet oven networking system
2012: Presentation of the TrayMotion automatic loading and unloading system
2013: Founding of a company in France
2016: Launch of the Wtouch oven controller
2017: Relocation to Grossbottwar
2019: Launch of the E3 convection oven
2023: Founding of a company in Spain, presentation of Bakisto