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The outdoor market is booming. What is the best opportunity to inform about the latest trends and new solutions? We believe: A visit to the Internorga show in Hamburg.

Visit WIESHEU and Atollspeed in hall B6 stand 217. We will show you how to improve your sales and generate additional business through fresh baked goods and tasty snacks – simply, automatically and reliably.

As highlights we present our new in-store baking oven the E3 with more baking capacity and other smart features and the new entry line in the high-speed oven sector: the Atollspeed Easy.

The EuroShop in Düsseldorf is a very special exhibition for WIESHEU. Every three years, the food retail trade finds everything it needs at this international trade fair - including in-store baking.

Increase in turnover through freshness and quality! We are your perfect partner for all aspects of baking directly at the point of sale.
All our solutions have one thing in common: they should make in-store baking as easy and efficient as possible.
We show you in Hall 14 Stand C77 how our ovens simplify work processes through smart features, automation and digitalisation.

The focus is on our automatic oven loading and our new E3 convection oven, which offers even more baking capacity.

We look forward to seeing you at our stand in Düsseldorf at the EuroShop 2020!

Our new homepage was voted "website of the month" by Bäko Magazine.

Many thanks to the Bäko Magazine for the award! We are very happy.

New hall layout – new WIESHEU booth location at the südback

On 21st September 2019 the trade fair centre Stuttgart once again opened its doors to suedback - with new hall distribution and more exhibition space.

What has already proven its worth for WIESHEU at previous trade fairs was also reflected in the trade fair concept in Stuttgart: A joint trade fair booth by WIESHEU and Atollspeed. We were able to present the synergies of classic baked goods and creative snacks to our visitors on our #BACKstage over the four days of the fair and offered the resulting Snacks as refreshment.
Not only the integration of snacks into the baker's everyday life, but also the relief of the personnel by the automatic loading system TrayMotion were the main contents of the hourly demonstrations of our master bakers. "Winner of the German baker contest 2017”, Erwin Scheifel, supported our #BACKstage team and proved his know-how several times a day live with individual baking recipes.

In addition to our current product range, we also presented our services in the area of data management and customer service.
The highlight of our trade fair appearance was our latest E3 convection oven, which attracted attention with its increased tray capacity, exchangeable door hinge, LED communication light and optimised energy balance.
Many new contacts and interesting discussions rounded off suedback's success for us.

Thank you for your visit in hall 5!

The last Thursday in June was a very special day for us. On June 27, 2019, WIESHEU treated its guests to a behind-the-scenes look in Großbottwar, true to the theme WIESHEU BACKstage. CEO Markus Gansloser and Head of Marketing and Product Management Julia Rümmele introduced the company. They explained to the audience what it is that makes WIESHEU so special and shared a few inside stories.

After a joint lunch – prepared in the in-store baking oven, of course – and a tour of the plant in Großbottwar, our referee/baker Jürgen Rieber (master baker and former German national handball league referee) closed the day with a slightly different presentation on the topic of "The art of making fair decisions in sport and in a professional environment".

We would like to warmly thank all participants. We had a great day packed full of fascinating talks about the baking sector that gave us a number of new ideas for the future.

Your contact person

Julia Rümmele

Head of Marketing and Product Management